media packets

Mission Statement
The Philly Roller Girls are out to shake up Philadelphia with our
spirited athleticism and fierce, rock ‘n roll attitude. The league aims
to provide opportunities for women to participate in a sport that
is all their own – encouraging the development of leadership and
teamwork skills and creating a space for camaraderie and healthy
competition. Our goal is to develop exceptional athletic ability and
sportswomanship, to promote goodwill amongst our skaters and in our
community, and to represent Philadelphia athletically on a national
level.
The Philly Roller Girls entertain our fans while providing exposure and
positive attention for sponsors. We are hard working athletes dedicated
to presenting an alternative sports experience that is both cutting-edge
and socially responsible. We promote physical and mental strength and
the energy, intensity and independent spirit of women.

League Facts
• The Philly Roller Girls were founded in March 2005.

• We are a skater owned and operated LLC. Every event is planned,
orchestrated, and executed exclusively by the Philly Roller Girls.

• The Philly Roller Girls are the Delaware Valley’s only member of the
Women’s Flat Track Derby Association (WFTDA), the national governing
body for women’s flat track roller derby (www.wftda.com).

• The league consists of three teams that compete throughout our
home season from March until June, which includes the Warrior Cup
Championship bout. The teams are: the Broad Street Butchers, the
Heavy Metal Hookers, and the Philthy Britches (2006 and 2007 Warrior
Cup Champions).

• Philadelphia is represented on a national level by our league’s all-star
team, the Liberty Belles, who bout teams from across the country for
national ranking by the WFTDA. The Liberty Belles are currently in the top
ten (of almost thirty teams) in national rankings.

• In March 2007, the league orchestrated and hosted the first East Coast
Derby Extravaganza, a monumental weekend in the world of roller derby,
where leagues from across the nation and thousands of fans gathered in
Philadelphia to celebrate the sport. Due to the extreme success of the first
Extravaganza, it will be held once again this year on June 21 and 22 and is
expected to draw an upwards of 4,500 spectators throughout the weekend.

• All profits cover league expenses with a portion going to charity.

• The league has organized food and school supplies drives for the People’s
Emergency Center, volunteered with the Adoption Center of Delaware Valley
& the AIDS Fund, and raised funds for the Attic Youth Center and the Hero
Thrill Show, a charity benefiting the families of police and fire fighters.

FAQs
How do you play roller derby?
A bout is played by two teams that skate around a track trying to score points against one another
in a series of two-minute jams.
Each team has five players on the track at once: one pivot, three blockers, and one jammer. The
pivots and blockers make up the pack that the jammers skate through.
The jammer is the point scorer for the team. She races through the pack, earning one point for
each blocker of the opposing team that she passes legally. She is identified by the star on her helmet.
The pivot blocks at the front of the pack, she sets the pace by communicating with her
teammates. She is identified by the stripe on her helmet.
The blockers try to prevent the opposing jammer from scoring points while
simultaneously assisting their own jammer through the pack. There are legal and illegal
blocks, and a penalty system that punishes rule breakers. A bout consists of two 30-
minute periods that are composed of two-minute jams. The team with the most points at
the end of the bout wins.

Why a flat track vs. banked track?
Skating on a flat track puts the action and intensity right in the faces of our trackside fans and
makes for a really exciting show. It also makes us eligible to compete with the growing number
of leagues across the country that are members of the Women’s Flat Track Derby Association
(WFTDA) and to compete in regional and national tournaments with these leagues.

Where does the league skate?
Our home for the 2008 season is the Sportsplex in Feasterville (Northeast Philly), a multi-rink
facility designed especially for roller sports, featuring sport court flooring, bleacher
seating and a bar for our fans. The Sportsplex is convenient to I-95, US-1 and public
transportation.

Isn’t roller derby “fake”? I remember it being like
wrestling on wheels.
Not at all! While our skaters have alter egos in the form of fishnet-wearing, bruise-toting aggressors
with names to match, all our moves are real and unscripted. You can be sure if you see someone
taking a hit or fall it’s just as painful as it looks!

That sounds dangerous – why do you do it?!
While all sports are unpredictable and the potential for injury exists, we train intensively to perfect
our ability to take falls and hits. The appeal for many of the skaters and fans is the adrenaline rush
of the hard-hitting action.

Are there only women in your league?
Yes, but we do accept volunteers of either gender. If you are dedicated and capable, we want your help in the form of referees, announcers, cheerleaders and water boys and girls! Contact Annie Christ at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to see how you can help.

Who do I contact for all the finer details?
Media/Public Relations: Vanessa “Euro Thrash” Jackson ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
Recruitment: Elena “Shenita Stretcher” Jaworski ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
Sponsorship: Jocelyn “The Cycrone!” Jenik ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
Events: Vanessa “Euro Thrash” Jackson ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
Charities: Shannon “Rosie Bloodbath” Black ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
Interleague Liaison: Beth “Teflon Donna” Mast ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )

Support the Philly Roller Girls
Roller Derby attracted massive audiences in the 70s and had quite a cult following. The
modern, national resurgence in the form of feisty all-women leagues has already proven
to have the same appeal. We’ve struck a chord with people who remember Philadelphia
skater Judy Arnold and used to cheer for the Warriors. Families with children come to our
bouts bringing handmade signs for their favorite skaters. Rock ‘n roll twenty-somethings
who don’t typically get into sports show up to our events in droves. Sports fans that are
accustomed to paying big money to watch a game through binoculars love the in-yourface
feel of sitting a few feet away from the action at our bouts.

The Philly Roller Girls attract a very diverse and very large crowd, with over 900
spectators coming out to cheer us on and have a great time. We’d like to offer you the
opportunity to support our up-and-coming league and reach our ever-expanding fan base.
There are many ways for you to get your name out there and associated with the energy
and intensity of our league. Your business can increase brand awareness through the Philly
Roller Girls at our bouts, online at www.phillyrollergirls.com, and through our fundraisers
and events. We also present you with the opportunity to get your product directly into the
hands of our fans when you donate samples to our raffle baskets and VIP bags.
Contact Jocelyn “The Cycrone!” Jenik ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )for all the details.

SEASON PACKAGES:
Request a custom package!
Our home season includes three intraleague bouts plus the championship bout.
Presenting Sponsor: $5,500
• Banner placement at each regular season bout
• Promotional Appearances by members of the Philly Roller Girls!
• Logo web link on the HYPERLINK www.phillyrollergirls.com website for full season
• Logo web link on PRG Myspace.com profile and “top friends” placement for one season
• Logo displayed on title level of the sponsorship display board at each bout
• Full page color advertisement in season program
• Repeated announcement and thanks at each bout
• Booth opportunity or display presence at each bout
• 2 merchandise vouchers
• 2 VIP tickets to each bout of the season
Jammer: $1500
• Banner placement at each regular season bout
• Logo web link on the www.phillyrollergirls.com website for one season
• Logo displayed on level 1 of the sponsorship display board at each bout
• Repeated announcement and thanks at each bout
• 2 merchandise vouchers
• 2 VIP tickets to each bout of the season
Pivot: $750
• Banner placement at season opener and championship bout
• Logo web link on the www.phillyrollergirls.com website for one season
• Logo displayed on level 2 of the sponsorship display board at each bout
• Repeated announcement and thanks at each bout
• 2 merchandise vouchers
• 2 VIP tickets to each bout of the season
Blocker: $500
• Logo web link on the www.phillyrollergirls.com website for one season
• Logo displayed on level 3 of the sponsorship display board at each bout
• Repeated announcement and thanks at each bout
• 2 merchandise vouchers
• 2 VIP tickets to each bout of the season

TEAM PACKAGES:
INDIVIDUAL HOME Team Sponsorship: $1200 per season
Philthy Britches | Broad Street Butchers | Heavy Metal Hookers
• Promotional appearance by members of Your PRG Team at local sponsor events!
• Co-branded banner placement at each home bout
• Logo web link on the www.phillyrollergirls.com website
• Logo web link on Team MySpace.com profile and “Top Friends” placement
• Logo displayed on sponsorship display board or video each bout
• ¼ page advertisement in season program
• Repeated announcement and thanks at each bout
• Co-branded promotional items
• Logo on fan rally signs displayed at each bout
• Booth opportunity, sampling and/or display presence at each bout
• 2 VIP tickets to regular season bouts
• Inclusion in e-mail press release/newsletter “blasts”

LIBERTY BELLES NATIONAL TRAVEL TEAM: $5000 per season
• Logo on Liberty Belles banner displayed at all national home bouts
(and away bouts where possible)
• Logo on all home bout flyers and promotions
• Co-branded car magnet merchandise, displayed on travel vehicles
• National press release mentions
• Logo web link on the www.phillyrollergirls.com website
• Logo web link on Liberty Belles MySpace.com profile and “Top Friends” placement
• Opportunity for promotional materials in VIP packages at bouts
• Logo displayed on level 1 of the sponsorship display board or video at home bouts
• Booth opportunity, sampling and/or display presence at each home bout
• Display presence at each national bout
• Promotional appearance by Liberty Belles at selected sponsor events
• Inclusion in e-mail press release/newsletter “blasts”
*Request a custom package*

Independence Dolls- regional TRAVEL TEAM sponsorship: $2500 per season
• Logo on “B-Team” banner displayed at all home bouts (and away bouts where possible)
• Logo on all home bout flyers and promotions
• Co-branded car magnet displayed on travel vehicles
• National press release mentions
• Logo web link on the www.phillyrollergirls.com website
• Logo web link on “B-Team” MySpace.com profile and “Top Friends” placement
• Opportunity for promotional materials in VIP packages at bouts
• Logo displayed on the level 1 of the sponsorship display board or video
at each home bout
• Booth opportunity or display presence at each home bout
• Display presence at each regional bout
• Promotional appearance by PRG “B Team” at selected sponsor events
• Inclusion in e-mail press release/newsletter “blasts”
*Request a custom package*

Bout PACKAGES:
Jammer: $500
• Banner placement at the bout
• Logo web link on the www.phillyrollergirls.com website for months surrounding bout
• Logo displayed on level 1 of the sponsorship display board/video at the bout
• Full page ad in the bout program (B&W standard, color extra)
• Repeated announcement and thanks at the bout
• Booth space at the bout
• 2 VIP tickets to the bout
Pivot: $250
• Logo web link on the www.phillyrollergirls.com website for one month after the bout
• Logo displayed on level 2 of the sponsorship display board/video at the bout
• Half page ad in the bout program (B&W standard, color extra)
• Repeated announcement and thanks at the bout
• 2 VIP tickets to the bout
Blocker: $150
• Logo web link on the www.phillyrollergirls.com website for one month after the bout
• Logo displayed on level 3 of the sponsorship display board/video at the bout
• Quarter page ad in the bout program (B&W standard, color extra)
• Repeated announcement and thanks at the bout
• 2 VIP tickets to the bout

VIP Sponsors: Donation of goods for bag giveaways
Advertise your product or service by providing fun, exciting items for our
VIP bags at the bouts.
We can build custom packages to fit your
needs and your budget!
Contact Jocelyn “The Cycrone!” Jenik ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )for all the details

Philly Roller Girls Care: Reaching Out to the Community
Philly Roller Girls are dedicated to giving back to our community. We donate partial proceeds from each of our bouts to an organization of our choice. Below is a list of some of the organizations we have worked with.
People’s Emergency Center
Alex’s Lemonade Stand
Women in Transition
Veterinary Hospital of the University of Pennsylvania--Penn Animal Bloodbank
Philly Paws (PACCA)
American Cancer Society--Making Strides
Leukemia & Lymphoma Society—Light the Night
HERA Women’s Cancer Foundation
The Hero Thrill Show
Volunteers of America Delaware Valley
Adoption Center of Delaware Valley
Delaware County Women Against Rape, Media, PA
Attic Youth Center
AIDS fund (in Delaware Valley)
Sunshine Foundation
The Center for Autism
Aark Wildlife Rehabilitation and Education Center
The Schuylkill Center’s Wildlife Rehabilitation Clinic
Special Equestrians
Girls Rock Philly

Philly Roller Girls in the Media
Coverage Includes:
Heavy Metal Hookers Roller Derby,
Philadelphia Weekly,
March 23-29, 2005
Wheels of Misfortune,
Philadelphia Weekly,
May 4-10, 2005
Roller Girls Burn Up Rinks,
NBC-10 News,
May 12, 2005
Philly Rollergirls on Good Day Philadelphia,
FOX-29,
July 7, 2005
Queens of the Rink,
Philadelphia Inquirer,
October 23, 2005
Rock and Rollers,
Connections Weekly,
November 9-16, 2005
A-List Feature
Philadelphia Weekly
November 9-15, 2005
City Paper
November 10-16, 2005
METRO
November 11-15, 2005
Men’s Edge Magazine
November 2005
Wheel Women,
Philadelphia Daily News,
November 11, 2005
Roller Derby Girls Are Back!,
CBS News,
November 11, 2005
Guts & Glory,
Courier Post,
November 12, 2005
Brutal, Battling Side of Roller Skating,
Times and Star – UK,
November 25, 2005
Girl-On-Girl Action,
Philly Edge,
December 14, 2005
Triczine #21
Fall 2005
Roller Derby Comeback,
Spark – DelawareOnline.com,
January 25, 2006
Philly Roller Girls on CBS Sportszone,
February 13, 2006
Named the “Next Source of Philly Pride”,
Philadelphia Weekly’s “NEXT” Issue,
February 22, 2006
WMMR Podcast,
March 2, 2006
A Crash Course on the Women of Roller Derby,
Courier News Online,
March 14, 2006
Philly Girls Get… The Roller Derby Bug!,
Philly Fit Magazine,
March/April 2006
Daily News
April 10, 2006
Roller Derby Season Opens,
Philadelphia Weekly Web Exclusive,
April 12, 2006
Pulse, 60-Second Critic Mention,
Philadelphia Magazine,
April 2006
Phillyist Interviews with Philly Roller Girls,
Phillyist.com,
May 9, 2006
METRO
May 12-14, 2006
Daily News
May 16, 2006
Stunt Week on the Preston and Steve Show,
WMMR Podcast,
May 19, 2006
Prick Magazine
June 2006
South Jersey Weekender
August 11, 2006
Rinkburn Ain’t No Thang to This Rollergirl
(Dottie Horror)
Spark
September 27, 2006
Philadelphia Inquirer
October 20, 2006
Philebrity.com TV Show
2007
Current TV spot
May 19, 2007
Philadelphia Daily News
February 17, 2008